Smart Eventi is a Milan-based events agency, specialising in incentive travel, team building, product launches and corporate events. It also powers two blogs, respectively directed at an Italian-speaking and an English-speaking corporate readership.
I have the pleasure of contributing all of the written content, in the form of content marketing, blogging, interviews and translations. This is a beautiful, complex and multi-faceted project, that starts with the content strategy and publishing schedule and extends into social media management, seeding and guest blogger outreach. The icing on the creative cake, to me, is the opportunity of trying my hand at the strategic side of events and promotions. Smart Eventi is the kind of client every freelancer dreams of working with: they are open to new ideas, reliable, daring and always on the lookout for new perspectives on familiar aspects of the business. If you are a freelancer and you are really lucky, you will have a client like them one day.